Posts Tagged ‘Stefan Sagmeister’

Red and green acetate

May 7, 2010

Using red and green acetate to hide, reveal and show text. Another way that could be used to hide text or image, I wonder how easy or hard it is to accomplish this.

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How to make an Optical Illusion

May 5, 2010

A video showing how to make an optical illusion. This is part of my research looking into materials and also possible ways to hide text or image. I am interested in a business card that Stefan Sagmeister made, where he hid text and played with the idea of the optical illusion.

Stefan Sagmeister- Made You Look

April 19, 2010

“I’ve seen movies that moved me, read books that changed my outlook on life and listened to numerous pieces of music that influenced my mood. Somehow, I never seem to be touched quite the same way by graphic design. I know, the comparison is not all that fair, after all, movies do have 90 minutes to do all that heat touching, books have several days, while most graphic design has to connect in seconds.’

Stefan Sagmeister

April 19, 2010

Just the other day I rented from the Universities library two of Stefan Sagmeisters books; Things I Have Learned and Sagemeister- Made You Look. Not only do both of the books involve very interesting information, stories and recounts of different projects but the formats for both of the books are extroadinarily unique and very interesting.

This book is Sagmeister- Made You Look

You can see that as the book is removed from the casing, the image of the dog transforms. The tinted red box doubles as a red filter, so we only see the full effects of the whole image as it is brought out from under the red casing. Also you can only see the writing on the side of the book at a certain angle. I like how the writing on the side also overlaps onto all of the pages in the book.

The second book, Things I Have Learned, again involed a unique format. The book casing has a unique cutting to it around the image of the face but even more unique is that inside the book casing there is not just one book, but a number of smaller books. Adding to the design aesthetic is how the book cover/casing can constantly change by altering the order of the different smaller books. Placing each of the different mini books behind the stencil on the book cover, each time, allows the cover to gain a different look and style to it, filling the stencilled face with different colours and patterns.

Some of Stefan Sagmeisters work that really appealed to me in connection to the research for my Final Major Project:

This first project was a collaboration with Ralph Ammer. To begin with I was very intrigued by just the still images of the spider web, before then reading about the project finding out the full extent of it. The digitally woven web sees the viewer as they pass it, resulting in the viewer ripping the web wherever his or her reflection touches it. Everytime, exactly how a spider would, the web reconstructs itself.

http://www.youtube.com/watch?v=U–PIzSuOv8

I love the hand made elements, the play with materials and the evolving changes to many of the designs that Stefan Sagmeister creates. This is an example of one of them:

For a full week, stencils and plants were laid out on newsprint and were exposed to the sun, in the end the areas underneath these objects turned white, while the surrounding area turned yellow. After this the newsprint was shipped to Lisbon where it was then put up onto a billboard in a sunny spot. Within a week the typography had slowly faded away.

This is what I love; the change to the design and how the artwork evolves. Viewers will take away different things from the design depending on what stage they see it, or if they have been lucky enough to have witnessed the slow fading throughout the week.

This is Stefan Sagmeister’s business card:

As you pull the card from the casing it reveals the simple trickery of the writing having been covered up. The deception is simple through the eye becoming distracted from the movement.

Another nice business card, this time Sagmeister designed it for Anni Kuan. Again it is just a simple technique, yet it makes the card so interesting and unique. The name is revealed until the card is closed and only when it is closed. These elements may be what keep potential clients from throwing the cards away, as they probably stand out from alot of others.

A very different poster:

Hand-made, body carved poster! What more could you really do to intrigue viewers and to create something unique. It involved 8 hours of cutting! A studio intern ended up doing the cutting into sagmeisters body, I bet he wouldn’t forget that design experience for a while!

Packaging work for Mountains of Madness:

CD packaging with the same technique as the cover for the Made You Look book. Stefan Sagmeister:

“The little plastic jewelcase not only had potential for exploring surprises, it offered the interplay of moving surfaces and materials.”

I picked this quote out as this is also what I enjoy and like; the play and exploration of materials and interplay.