Posts Tagged ‘interview’

Second published blog post on ECCA London Website

June 9, 2010

Tuesday 30 March 2010     Posted at 12:00 by: Emma Wilson

Interview with Rafael Pavon

Interview with previous ‘Making Money From Your Creativity’ Winner – Rafael Pavon

Q. From your ECCA profile it sounds like you have done some great work since the competition; collaborating with film maker Ricardo Uhagon and winning a competition to shoot one of the commercials that will appear in the Watchmen movie. Would you be able to talk a bit more about your freelance work since the ECCA competition?

A. After the ECCA competition I started thinking on starting my own film company with my friend Ricardo Uhagon. Since we were both Spanish but living and working in London and New York, we were able to reach lots of different networks and clients and that help us start building a solid reputation as Watergun in the 3 countries.

Q. Did the ECCA London competition help you with this freelance work at all?

A. In the beginning it was really important to have clients and institutions supporting us and making our work reliable and credible. The competition started a very good relationship between us and ECCA and made some other clients believe that we could be competent in that type of work. It was a very good starting point to balance our academic and experimental work.

Q. Do you have any enterprise related advise that you would give to other students? Maybe how they can earn money from their creativity?

A. I’m really bad with advices but if there is anything that I think it could be helpful for a student, in terms of enterprise and money, is to be really patient. Go step by step, slow and steady. Time goes faster than you think and if you start with a small step, you will be surprised how much you have walked in one or two years.

Q. Was it a hard experience getting into freelancing work?

A. I found the transition from university to the enterprise a bit tough, since you find yourself with lots of ideas, projects and motivation but you miss the structure and knowlege that you need to develop them. That might be a bit frustrating in the beginning but, again, if you go step by step, you will sort it out soon and understand how it works.

Q. What kinds of methods do you use to promote yourself? For example; websites and networking events.

A. I find a website or online portfolio the most important thing to promote myself. It shows your work and it’s available whenever someone needs it which is the most basic thing you need to find more projects. We show our reel in studios, music labels and advertising agencies and after that, if we feel that it wasn’t impressive enough, we focus ourselves in improving the work and create more.We were really lucky that we’ve been working almost non-stop since we started so there was no need for a bigger promoting tool but we are preparing one for mid 2010.

Q. How do you use your creativity for enterprise?

A. In our case, we try to focus everything around creativity. Sometimes it’s not easy to fit it inside a project or a workflow but we do our best since we believe that there wouldn’t be any future for us in this industry if we trade with this.

Q. How was your experience at Central Saint Martins?

A. Central Saint Martins was a really good context for learning and experimenting with your creativity and potential. It lets you develop your skills further that you could ever imagine but, in the end, it’s up to you when it comes to making money from that. In the beginning, the name of the university might help also a bit in terms of credibility but it won’t go much further if it’s not supported by something else.

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The Giant Olive Myth.

May 11, 2010

The British Issue; Less Common More Sense

Interviewing Andrea Hooijmans, by Rebecca Cope

“Love your work and only do what you love to do. Be persistent and don’t give up easily. Find something to give you energy, if work doesn’t, then you’re screwed.”

Published blog post on ECCA London

February 25, 2010

Tuesday 23 February 2010     Posted at 17:00 by: Emma Wilson

Making Money from your Creativity: what Xiang did next

To get a valuable insight into how to use your creativity for enterprise, who better to ask than a previous competition winner for Making Money from your Creativity?

Xiang Zeng has recently graduated from Central Saint Martins and was commissioned to create images for the ECCA website.

One of her main pieces of advice is to start your own website or blog. “My freelancing is currently mostly conducted through my website www.freerangedoodle.com,” says Xiang. “There people can find my blog with photos and news of my products as well as a shop where these products may be bought.” Creating a website is an unofficial way of publishing your work and getting your ideas noticed, and it can also produce revenue from sales.

Winning the ECCA London competition was no doubt an important contribution to her website becoming the first hit on Google search.

Using her creativity for enterprise, she explores many different design endeavours. These mainly include wallpaper design and illustration, as well as reinforced paper jewellery and brooches.

Her work was noticed at the degree show by The Hungarian Cultural Centre. “Together with four other students, was offered an opportunity to exhibit there,” Xiang explains. “The financing was provided by the centre, but the planning for the exhibition was entirely up to us. We had a 4 page long article in the Hungarian Elle Decoration in the October issue, which talked about the upcoming exhibition and about our work.”

This was obviously a great source of publicity for the exhibition. They also sent out invites, as well as creating advertisements on both Facebook and Twitter, all valuable methods of promotion.

It is clear that by becoming involved in different events, networking and competitions, it allows your work to get noticed and provides a platform for future work and experiences. Since being involved in Making Money from your Creativity, Xiang has completed many different types of creative work, such as: being involved in a fashion winter shoot with Rita Parniczky and designing a window pattern for a high end fusion restaurant in Shanghai.

Xiang gave some other advice for students on how to earn money from their creativity: “Business link is definitely a good place to start. You can get one on one free advice from them for a year and they provide telephone support as well. ECCA also has up to three free advice sessions for students and graduates.”

Networking is also a key aspect in getting started, as you meet new people who you may want to collaborate with in the future or who could possibly be your future customers. Xiang says: “It is most helpful to meet people who you may be able to collaborate with later or who may become your future customers. Good networking places are: Metropolitan works, Hidden art, Shell livewire. Constantly pitch for commissions.”

To find out more about Xiang, go to www.freerangedoodle.com

ECCA will be launching a new competition next month, so keep checking back on Making Money from your Creativity.

Emma Wilson was a runner-up for a Making Money from your Creativity competition.

You can visit http://www.ecca-london.org/blog/ to see more peoples work for the blog posts.