Posts Tagged ‘Ideas’

Sketches, Content, Notes

May 21, 2010

Above; ideas for content

Below; refining content

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Collection of ideas and inspiration

May 11, 2010

Collection of materials for inspiration and development. As well as other mock-ups, prints and mood boards. This is what I shared with the group on Thursday the 6th of May, in the group tutorial.

Wieden & Kennedy Book

May 11, 2010

In my Survey Monkey questionnaire, two responses given to questions about designers/studios making unique books and the question about any unusual books that you know of, Wieden and Kennedy was mentioned in response.

So I started to look into any books that they had created and found this Wieden and Kennedy book.

“Designer Christin Spagnoli and copywriter Andrew Dickson traveled around the world to all seven W+K offices. They were tasked with creating a global book to be used for new business pitches, the press, and recruiting. They spent several days in each office learning about the work, absorbing the culture and trying to get a handle on what makes this place tick.”

You can see more images by clicking on the picture below. The pages look full of interesting images and there are some nice layouts to look at in terms of inspiration for the research book. I also like the black on black printing on one of the books pages.

“The result is the just-published Wieden+Kennedy, a story of who we are. It’s a book. With a smaller book inside it. And stickers of Dan and Dave. And a T-shirt iron-on of the rules. And a Tokyo Lab DVD. And a plus shaped data stick tucked into the back cover. Which connects to the digital experience which includes TV and interactive work, a global video and the brand new W+K blog destop widget.”

Special Print Effects

May 8, 2010

A Book About Special Print Effects

This has been a very inspiring and interesting book to view and read. There are a range of different projects, from books to wedding invites and business cards, with different styles, many different materials, various printing techniques and a range of functions.

“In our increasingly digital age of small-screen flash animations and billboard-size photo ads, printed material is becoming a precious commodity. The message s conveyed not only by sight or even sound, but by direct tactile contact with the target consumer.”

The images I have shown below are ones that I have picked out due to their relevance to my project and also because they inspire me, sometimes due to their originality. I like to see the use of different materials, textures and printing techniques and then the end result of these experimentations. Parts that also appeal to me in the work are features such as transparency, translucent materials, change and interaction. 

Here are the titles of the work shown below and a little description, alot of the time the description basically summarises the reason why the work appeals to me. The titles and parts of the description are shown before the images (because WordPress keeps changing how I am trying to put the picture and then the title above or underneath). They are in order: description for the image shown : top to bottom and left to right.

swan Invitation Card 2006-07 Autumn/Winter

  • An enveloped card in sheer paper, reflecting the image of delicate swans in white and black. Foil printing, gives the swans a strong presence, so that they can be seen through the envelope.

journal standard luxe OmotesandoInvitation

  • stencil printing onto cloth

 Jekyll & Hyde Brochure

  • The studio’s philosophy is printed on pieces of contradicting materials -hard/soft, transparent/opaque, warm/cool and can only be read by putting two pieces together.

Welcome To The Dollhouse

  • Customized white cardboard house for children

MP/RB Wedding Invitation

  • Blind embossed typography

oasis Invitation Card 2006 Spring/Summer

This card was produced by embossing on thick, squashy paper, with blind embossing applied to the horse motif.

licorice Invitation Card 2004-05 Autumn/Winter

  • The thick card envelope and very thin paper inside produce contrasting textures. Fluorescent colours of seeping ink show through the reverse side of the translucent paper lining.

Brutus No.548 A Creative Director Will Create A Successful Business

  • As the magaine cools, a design appears on the can. Using cold temperature-sensitive print.Some bookstores sold the magazine by keeping it in the refrigerator.

100 Books

  • This book was printed on OK float paper, while letters were not printed but embossed with heat, to let them emerge with glossy texture. Blind-debossing was used for the cover. The box is silk-screen printed in white.

New Town

  • The details of the bared embroidery thread are shown through the semitranslucent cover wrapping.

Hiroshi Tanabe

  • A special temperature-sensitive ink is used for this cover design, so that the colours on the cover change spontaneously according to the room temperature.

(same image) 1st: Mufas Copy

  • Cover details were printed onto durable tracing paper

(same image) 2nd: Luna Sea Tonight

  • The front of the CD is printed with heat-sensitive ink. As a result the cover changes according to the temperature variation of its immediate environment.

Jekyll & Hyde Brochure

  • The studio’s philosophy is printed on pieces of contradicting materials -hard/soft, transparent/opaque, warm/cool and can only be read by putting two pieces together.

Another mountain men Personal Card

  • the material is made from the material with the least additives in order to conserve its original texture.

39

  • The collection is presented in layers, with gold hot foil stamping, blind embossing and laser cut to enrich the graduation.

ClearInTheFog#11 (image 1)

  • the installation assembled book mock-ups with the die cut wod ‘SERVICE’ diagonally across the whole piece. 

ClearInTheFog#11 (image 2)

  • the installation assembled book mock-ups with the die cut wod ‘SERVICE’ diagonally across the whole piece. 

 Christian Lacroix A/W ready-to-wear Catalogue

UV varnish, decorated on top with fine black lines of offset printing.

Lemon Juice Invisibility

May 5, 2010

Simon gave me another heads up on a way to hide image/text… Lemon Juice.

Then when looking at science for kids, trying to find emulsion paper, I saw the Lemon Juice invisibility. It gives you simpe instructions on how to do it but basically you just use lemon juice to create your text/image, which you obviously will not be able to see, until you hold a light to it, which heats it up and then you can view what you created in the lemon juice.

http://www.sciencekids.co.nz/experiments/invisibleink.html

Some websites are suggesting that it is quite hard to reveal the message and you have to heat the paper up alot. I am not sure how I will really be able to do this is the page is attached to the book and obviously I do not want it to be dangerous.

Other products you can use for invisibility:

  • baking soda
  • corn starch
  • milk

Waterstones

May 3, 2010

Im went into Waterstones as I wanted to see if there were any books using different materials or interactive books. Of course I found a whole lovely range of interactive books in the children’s section and some that had incorporated some different materials.

The ones that I really liked, are the ones where I have shown the images below. They were the more unique and different books, with the jigsaw and wind up plane being elements that I haven’t seen before in any books.

  • The Gruffalo book had pages of little jigsaw puzzles with illustrations on.
  • The Wind Up Plane Book had a little plastic plane and on some of the pages, there were little line tracks, where you placed the planes wheels on and wound it up, so that it went around the track.
  • LuLu’s shoes incorporated different materials such as shoe lace, velcro, soft materials.

Developing from Mondays workshop

May 2, 2010

 I started to develop on the materials idea for a book. The reason I started developing on this idea, as I think it is the idea that I am most interested in. To begin with I created a list of all different kinds of papers and a few other materials which could be used and possible printed on.

Then I started to also think of more unusual materials that perhaps I could incorporate in a book and maybe try printing onto.

If I am to create a book incorporating materials I want it to still be exciting and different, not with just predictable materials.

Then while doing alot of researching and also reading of books, creating the lists above I new that I needed more for the book. I didn’t just want it to be an ordinary materials book, it needed something new and exciting to it. So I started to think of ways to push this materials book.

Next I started to think of one of my concept challenge ideas of an unreadable book, a blank book. I didn’t want just a blank book though, it needed something more creative and an idea that would be part of the stepping stone challenge. So I thought of a book that looks blank at first sight until you find the different parts of text that are hidden in different ways. For example:

  • the text could be hidden until you hold the page up to the light
  • have to reveal the text with a UV light (use UV paint)
  • have to reveal the text in the dark (glow in the dark paint)
  • have to reveal the text in the cold (heat sensitive ink)

and so on….   this could be for text or image.

The book would be working with ideas of hidden and discovery.

Thursdays workshop

April 30, 2010

There were also some other parts to our workshop on Thursday the 22nd of April. Before generating our format ideas in groups Darren spoke about how to take on this project.

  • We need to create memorable work
  • When thinking about the possible we have to also think about the impossible.
  • We don’t want possible, thinkable work as that would be boring and easy.
  • We don’t to try and create impossible, unthinkable work as this just wouldn’t happen, we would spend way too long even thinking of an initial idea, which I guess because it is impossible, we wouldn’t even be able to think of one or wouldn’t ever we able to create it.
  • The best route to go is unthinkable, possible work. This can be accomplished but it will be different, innovative and create a WOW reaction.
  • It is best to think that innovative work is also useful and practical.

Below is one of the videos that we viewed in the workshop. It is very clever and nicely designed work and this was actually just a video predicting what was going to happen to the future of the magazine. What I like most about the video is how he didn’t want to interupt of distract the reader, he just wanted to create ease and friendly useability.

What is different from this to my project is that I probably do want to interupt the readers attention, by creating something interactive and maybe something of discovery, where the reader may have to keep stopping for a bit to discover a new material or say a fold out page.

Craig Oldham

April 30, 2010

“A personal experiment to challenge the format and purpose of the memo post-it note.

Designed and conceived to act as a visual reminder to the millions of us who are forgetful, the memo stickie has found a place on almost every desk, in every office in the world.

This experiment was not only a personal test but a visual and metaphorical challenge to a media who’s purpose isn’t always exercised.”

I have chosen to show this work as I like how Craig Oldham is challenging the format, it may not be the same format that we are challenging but it is still interesting to see a project like this.

Click on the image below to go to Craig Oldham’s site:

Presentations- Monday the 19th

April 27, 2010

 Monday the 19th was our first day back from the Easter break. To begin with, in small groups, we talked to eachother about the format that we had been researching into. So topics included;

  • what resources we used, what we looked into, what we are interested in, which gallerys we visited, examples of our format etc.

You can see the mind maps we created below.

After this we put together a presentation to share with the rest of the group. To break our presentation down into key, important bits, we divided the presentation into three parts: definitions, resources and what interests me.

 We chose these three sections as the definition of our formats is where most people start and is very important to our project so that we can define what our format is and then see what boundaries we can push from this. Resources is important so that we can all share with eachother interesting things we have been looking at and great websites and books to look at etc. Then to round it off we spoke each about what we are interested in looking at and developing on for our chosen format.

It was nice to hear other peoples resources, so that we can then check it out to add and inspire our own research and project.

The image above is from the end part of the day. Here we were began researching into a way in which we could share our research as a class, such as on a blog. So each group started researching, so that we would present one idea at the end.

To start with our group were looking into different ideas, such as creating your own social network sites like Ning. Then we were really discussing the advantages and disadvantaged of facebook verse a blog and then discussing different blogging sites and comparing these, such as WordPress and Blogger. A blog can be designed to look visually much nicer, cleaner and appealing but users have to put in the effort to go to the blog and contribute, which not everyone tends to do. Facebook is there already, nearly everyone has it and goes on it frequently but the design isn’t visually appealing and you can not create categories.

Talking about a blog we also started to think that will people actually put in the effort to contribute, it is very likely that some would much more than others. Therefore this would be unfair, someone can just sit back and take everyone elses research, instead of sharing or creating any themseleves. Also alot of us have our own blogs already, so it would mean mantaining two. So…..

we decided for our idea that we would create a blog list. Simple. This way it will show who wants to put in the time, as it is up to everyone individually to put in the work, to either create a blog or to maintain one. We would split the bloglist into categories for each format, so that it makes it easier to view each others research for particular formats. This idea also encourages people without a blog to create one, which is very beneficial for themseleves anyway.

So after presenting our idea, it got chosen to be used as the source for our course sharing our research. We would also use a Facebook group for everyone to initially put up their blog links, so that it can then be organised onto the bloglist. Also people can put up posts of links to different sites that they wish to share, onto the Facebook group.

Adam Burges created the bloglist. More blogs will be added over time to it. Here is the link: http://formats-bloglist.blogspot.com/