Wieden & Kennedy Book

In my Survey Monkey questionnaire, two responses given to questions about designers/studios making unique books and the question about any unusual books that you know of, Wieden and Kennedy was mentioned in response.

So I started to look into any books that they had created and found this Wieden and Kennedy book.

“Designer Christin Spagnoli and copywriter Andrew Dickson traveled around the world to all seven W+K offices. They were tasked with creating a global book to be used for new business pitches, the press, and recruiting. They spent several days in each office learning about the work, absorbing the culture and trying to get a handle on what makes this place tick.”

You can see more images by clicking on the picture below. The pages look full of interesting images and there are some nice layouts to look at in terms of inspiration for the research book. I also like the black on black printing on one of the books pages.

“The result is the just-published Wieden+Kennedy, a story of who we are. It’s a book. With a smaller book inside it. And stickers of Dan and Dave. And a T-shirt iron-on of the rules. And a Tokyo Lab DVD. And a plus shaped data stick tucked into the back cover. Which connects to the digital experience which includes TV and interactive work, a global video and the brand new W+K blog destop widget.”

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