Please click on the link below to view some of the work that I completed from my time spent at the London College of Communication, until I graduated last summer. I hope you enjoy
Tuesday 30 March 2010 Posted at 12:00 by: Emma Wilson
Interview with Rafael Pavon
Interview with previous ‘Making Money From Your Creativity’ Winner – Rafael Pavon
Q. From your ECCA profile it sounds like you have done some great work since the competition; collaborating with film maker Ricardo Uhagon and winning a competition to shoot one of the commercials that will appear in the Watchmen movie. Would you be able to talk a bit more about your freelance work since the ECCA competition?
A. After the ECCA competition I started thinking on starting my own film company with my friend Ricardo Uhagon. Since we were both Spanish but living and working in London and New York, we were able to reach lots of different networks and clients and that help us start building a solid reputation as Watergun in the 3 countries.
Q. Did the ECCA London competition help you with this freelance work at all?
A. In the beginning it was really important to have clients and institutions supporting us and making our work reliable and credible. The competition started a very good relationship between us and ECCA and made some other clients believe that we could be competent in that type of work. It was a very good starting point to balance our academic and experimental work.
Q. Do you have any enterprise related advise that you would give to other students? Maybe how they can earn money from their creativity?
A. I’m really bad with advices but if there is anything that I think it could be helpful for a student, in terms of enterprise and money, is to be really patient. Go step by step, slow and steady. Time goes faster than you think and if you start with a small step, you will be surprised how much you have walked in one or two years.
Q. Was it a hard experience getting into freelancing work?
A. I found the transition from university to the enterprise a bit tough, since you find yourself with lots of ideas, projects and motivation but you miss the structure and knowlege that you need to develop them. That might be a bit frustrating in the beginning but, again, if you go step by step, you will sort it out soon and understand how it works.
Q. What kinds of methods do you use to promote yourself? For example; websites and networking events.
A. I find a website or online portfolio the most important thing to promote myself. It shows your work and it’s available whenever someone needs it which is the most basic thing you need to find more projects. We show our reel in studios, music labels and advertising agencies and after that, if we feel that it wasn’t impressive enough, we focus ourselves in improving the work and create more.We were really lucky that we’ve been working almost non-stop since we started so there was no need for a bigger promoting tool but we are preparing one for mid 2010.
Q. How do you use your creativity for enterprise?
A. In our case, we try to focus everything around creativity. Sometimes it’s not easy to fit it inside a project or a workflow but we do our best since we believe that there wouldn’t be any future for us in this industry if we trade with this.
Q. How was your experience at Central Saint Martins?
A. Central Saint Martins was a really good context for learning and experimenting with your creativity and potential. It lets you develop your skills further that you could ever imagine but, in the end, it’s up to you when it comes to making money from that. In the beginning, the name of the university might help also a bit in terms of credibility but it won’t go much further if it’s not supported by something else.